Tools used By Hamara Brand In Strategy Planning
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Data analysis :Data analysis in media involves various
techniques and tools to gather, interpret, and leverage
information for optimizing campaigns. Here’s how each type of
data is analyzed:
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Sector Analytics: Purpose: Understand trends, market
conditions, and competitive landscape.Methods: Analyze industry
reports, market research studies, and performance metrics. Tools
include industry databases, market research firms, and trend
analysis software.
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Target Audience Analytics:Purpose: Identify and
understand your ideal audience.Methods: Use demographic data,
psychographic profiles, and behavioral patterns. Data sources
include surveys, focus groups, social media insights, and CRM
systems.
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Demographic Analytics:Purpose: Analyze characteristics
such as age, gender, income, education, and occupation.Methods:
Segment audience based on demographic criteria using tools like
Google Analytics, social media insights, and survey data. Create
profiles to tailor campaigns.
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Geographic Analytics:Purpose: Understand where your
audience is located.Methods: Use geolocation data, regional
market research, and mapping tools to analyze audience
distribution. This helps in targeting specific locations more
effectively.
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Reader Access Data:Purpose: Assess engagement with print
and digital publications.Methods: Track metrics such as
readership numbers, time spent on articles, and interaction
rates using analytics tools and reader surveys.
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Listener Data:Purpose: Measure engagement with audio
content like radio and podcasts.Methods: Analyze metrics such as
listenership numbers, duration, frequency, and demographic
profiles. Use data from streaming platforms, surveys, and
listener feedback.
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Viewer Data:Purpose: Evaluate engagement with video
content.Methods: Track view counts, watch time, completion
rates, and viewer demographics using video analytics tools and
platforms like YouTube or TV ratings.
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ROI :ROI(Return on Investment) calculations measure the
effectiveness and profitability of an investment or campaign.
ROI, or Return on Investment, is a financial metric used to
evaluate the profitability or efficiency of an investment. It
measures the return relative to the cost of the investment,
providing insight into how effectively resources are being
utilized to generate profit.
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ROAS: ROAS stands for "Return on Ad Spend". It measures
the revenue generated for each unit of currency spent on
advertising. It's a key metric used to evaluate the
effectiveness of an ad campaign.
