Media buying involves purchasing advertising space across various channels, such as TV, radio, print, digital, and social media, to promote your brand or product. The process includes negotiating prices, determining the best time slots, and ensuring your ads reach your target audience effectively.

We assess your brand’s goals, target audience, budget, and campaign objectives. Based on this, we select media channels that offer the best reach, engagement, and return on investment for your specific needs.

Media planning involves strategizing which media channels and platforms to use to best reach your target audience. Media buying is the next step, where we purchase the ad space based on the plan, negotiate rates, and manage the placement and timing of your ads.

We track key performance indicators (KPIs) such as reach, impressions, click-through rates, conversion rates, and return on investment (ROI). We also analyze audience engagement and feedback to gauge the effectiveness of the campaign.

The cost of media buying depends on several factors, including the type of media, the duration of the campaign, the time slots, and the audience reach. We work within your budget to get the best rates and highest value for your investment.

We use detailed audience analysis and data-driven targeting strategies. This includes demographic, geographic, and behavioral data to ensure your ads reach the most relevant audience segments.

Current trends include programmatic advertising, personalized ads, the rise of digital and social media platforms, and an increasing focus on data analytics to optimize media buys. Our team stays updated on these trends to offer the most effective solutions for your campaign.

Hamara Brand is the first platform in India to provide district-wise media coverage across the country directly from media owners , ensuring precise targeting. We leverage our deep industry connections, cutting-edge technology, and experienced Brand Managers to deliver customized media solutions that drive results.

"Media planning is crucial for targeting the right audience, optimizing your budget, ensuring consistent messaging, and measuring campaign performance. It helps you reach your goals efficiently and effectively."

Yes, you can plan media on a low budget with Hanara Brand. We specialize in creating cost-effective strategies tailored to your needs, ensuring you get the most value from your budget while achieving your marketing goals.

We continuously monitor and optimize your campaign in real-time, making adjustments as needed to improve performance. If necessary, we re-strategize to ensure your goals are met.

"Choosing Hamara Brand for expert media planning that delivers results. With over a decade of experience and 360° solutions tailored to your brand, we offer district-wise coverage across India, data-driven strategies, and cost-effective campaigns. Let us maximize your ROI and drive your brand's growth."

"Yes, your online transactions with Hanara Brand are completely safe. We use advanced encryption technologies and secure payment gateways to protect your data and ensure that your financial information remains confidential. Your security and trust are our top priorities."

Here’s how Hamara Brand can help:"As a startup, we understand the unique idea and thier challenges you face in building your brand from the ground up. Hamara Brand offers tailored media planning and buying solutions that fit your budget and growth goals. We help you maximize your reach with strategic 360° planning, including district-wise expansion targeting across India, ensuring your message reaches the right audience.Our team provides expert guidance every step of the way, from crafting a compelling brand identity to executing impactful campaigns that drive results. Whether you're looking to establish your presence locally or expand nationally, we’re here to help you grow efficiently and effectively."

ATL stands for "Above The Line" in media. It refers to traditional mass media advertising methods such as TV, radio, print (newspapers and magazines), and outdoor (billboards). ATL advertising aims to reach a large audience and build brand awareness on a broad scale, focusing on brand building and reaching a wide demographic.

BTL stands for "Below The Line." It refers to marketing and promotional activities that are more targeted and direct compared to ATL (Above The Line) methods. BTL strategies include activities like direct mail, sponsorships, events, trade shows, experiential marketing, and personal selling. These approaches focus on engaging with specific audience segments, creating personalized interactions, and driving direct responses.

Transit media refers to advertising placed on or around various forms of public transportation. This includes ads on buses, trains, taxis, subways, and their stations. Transit media can take the form of exterior wraps, interior posters, digital screens, and other promotional materials. It’s effective for reaching a large and diverse audience, often in high-traffic areas, and can create significant visibility for brands.

Brand Manager and Marketing Manager roles have overlapping responsibilities but differ in their focus and scope:
Brand Manager:Focus: Primarily responsible for the development, maintenance, and enhancement of a specific brand’s image and identity.
Responsibilities: Includes managing brand strategy, brand positioning, product development, and ensuring brand consistency across all channels. Also involves market research to understand consumer perceptions and adjust brand messaging.
Goal: Build and maintain a strong, cohesive brand identity and ensure that all branding efforts align with the brand’s long-term goals.
Marketing Manager:
Focus: Oversees and executes broader marketing strategies and campaigns that may encompass multiple brands or products.
Responsibilities: Includes planning and executing marketing campaigns, managing budgets, coordinating with sales and other departments, and analyzing campaign performance. The role often involves tactical aspects of marketing, such as digital marketing, promotions, and market segmentation.
Goal: Drive demand and increase sales through effective marketing strategies and campaigns.

1. **Direct Access:** Get direct access to a wide range of media options with thier owners with better transparency.
2. **Specialized Coverage:** Benefit from district-wise media coverage across India.
3. **Data-Driven:** Utilize advanced analytics for optimized media spend.
4. **Cost-Effective:** Achieve your goals within budget, avoiding traditional agency overheads.
5. **Transparency:** Enjoy clear visibility into media performance and costs.
6. **Customized:** Receive tailored media strategies specific to your needs.
7. **Efficiency:** Streamlined and flexible media management for better results.

On Hamara Brand, you primarily receive media owners' data, which includes information about various media options available for purchase, such as TV, radio, print, and digital channels. This data helps you make informed decisions about where to place your ads.
For agency-specific data, Hamara Brand recommended agencies that qualified our selection matrix and also align with your needs and goals, based on their expertise, performance, and suitability for your media planning requirements. We can suggest agencies with proven track records and strong capabilities in areas relevant to your campaign.

Currently Not! Hamara Brand primarily focuses on media buying and selling within India, including district-wise coverage across the country. For media buying in other countries, Hamara Brand is in process for doing tieups on international level.